As Bill Gates aptly noted, “If your business is not online, then you are not in business,” and there is hardly anything to add, but!
During my working career, I have often heard from potential customers, in discussions on methods of attracting customers, that they say there is a website, but it benefits like a goat's milk.
It is important to understand that having a website does not guarantee profit growth, it must be configured for advertising and, of course, connected to it.
An important detail for those who want their own website. In the process of drafting the terms of reference, it is important to correctly select the website engine (CMS system).
Provide it with well-configured meta tags for SEO (search engine optimization of the site), good site loading speed and do not make the sites complex, it will not surprise a visitor who is already overloaded with gigabytes of information.
The site should tell you succinctly what it is about, demonstrate a service, product or event, and allow the visitor to easily contact you, preferably with one click and place an order and pay for it in a couple.
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